A TYPICAL ACQUISITION STRATEGY EXAMPLE IN THE BUSINESS SECTOR

A typical acquisition strategy example in the business sector

A typical acquisition strategy example in the business sector

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When two businesses undergo an acquisition, it is likely that they will do one of the following approaches



Among the many types of acquisition strategies, there are two that individuals tend to confuse with each other, maybe as a result of the similar-sounding names. These are referred to as 'conglomerate' and 'congeneric' acquisitions, which are 2 rather separate strategies. To put it simply, a conglomerate acquisition is when the acquirer and the target company are in entirely unconnected industries or engaged in separate ventures. There have actually been many successful acquisition examples in business that have involved 2 starkly different businesses with no overlapping operations. Typically, the goal of this approach is diversification. As an example, in a situation where one service or product is struggling in the current market, businesses that also own a diverse range of other product or services often tend to be more stable. On the other hand, a congeneric acquisition is when the acquiring business and the acquired business belong to a comparable sector and sell to the same type of customer but have slightly different services or products. Among the major reasons why businesses could decide to do this kind of acquisition is to simply broaden its product lines, as business people like Marc Rowan would likely validate.

Many individuals think that the acquisition process steps are constantly the same, no matter what the company is. However, this is a typical misunderstanding since there are actually over 3 types of acquisitions in business, all of which include their own procedures and strategies. As business people like Arvid Trolle would likely confirm, one of the most frequently-seen acquisition strategies is referred to as a vertical acquisition. Essentially, this acquisition is the polar opposite of a horizontal acquisition; it is where one business acquires another business that is in an entirely different place on the supply chain. For instance, the acquirer business might be higher up on the supply chain but opt to acquire a business that is involved in an essential part of their business procedures. On the whole, the appeal of vertical acquisitions is that they can generate brand-new earnings streams for the businesses, in addition to lower costs of production and streamline operations.

Prior to diving right into the ins and outs of acquisition strategies, the 1st thing to do is have a solid understanding on what an acquisition truly is. Not to be mixed-up with a merger, an acquisition is when one business purchases either the majority, or all of another company's shares to gain control of that company. Generally-speaking, there are approximately 3 types of acquisitions that are most popular in the business industry, as business individuals like Robert F. Smith would likely understand. One of the most frequent types of acquisition strategies in business is referred to as a horizontal acquisition. So, what does this imply? Essentially, a horizontal acquisition involves one company acquiring a different firm that is in the very same market and is performing at a similar level. The two businesses are primarily part of the exact same industry and are on an equal playing field, whether that's in production, financing and business, or agriculture etc. Frequently, they might even be considered 'competitors' with each other. Generally, the primary advantage of a horizontal acquisition is the increased potential of increasing a firm's client base and market share, as well as opening-up the opportunity to help a firm widen its reach into brand-new markets.

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